I've always tried to avoid makeup, citing reasons like mascara-runs, itching, and allergies. Despite my best efforts I was pressured into submission by social standards and high school. However, in the last couple months I've done some hefty thinking and I finally figured it all out. Besides cutting my wardrobe of heavily-branded items (Sevens, Coach purses, etc.) to opt for more comfortable and uniquely "me" clothes, I got in touch with my inner beauty by embracing the fact I don't wear makeup. Usually I don't mention this to my colleagues or peers, but now I proudly pronouce myself "makeup free". Every single day I spare myself 5 to 20 min because I don't even bother with foundation, bronzer, concealer, or any of those things that just cover up my natural, dewey skin. So what did I decide to do? Spread the word. There's plenty of people out there who simply don't need makeup! I want to make a No Makeup Day sometime in the spring and distribute teeshirts all over my campus.
But first, I started with a simple Cafepress store: http://www.cafepress.com/makeupfree
[Medium pin. Makeup Free campaign. $3.25.]
Right now there's only some buttons with the phrase "I AM makeup free" but soon I'll be adding apparel, bags, mugs, and more. Let my catchy-prhase brainstorming begin! All profits are donated to Dove's Self Esteem Fund for Girls.
